Dollar General Bowl

Northern Illinois' RB Jasmin Hopkins (25) tries to get around Arkansas State Demario Davis (23) in the first half of the Bowl NCAA college football game on Sunday, Jan. 8, 2012, in Mobile, Ala.  (AP Photo/Butch Dill)

Consistently ranked as one of college football’s best bowls, Mobile’s own bowl game (now in its 18th year) will have a new sponsor in 2016 — Dollar General.

The Dollar General Bowl will be held on December 23, 2016, and will feature teams from the Sun Belt Conference and the Mid-America Conference. Kickoff will be at 7:00 p.m. and the contest will be televised by ESPN. Home to the highest-scoring bowl game in NCAA history, a 64-61 double-overtime thriller won by Marshall against East Carolina in 2001, the contest has also featured stars such as LaDainian Tomlinson, Byron Leftwich and Ben Roethlesberger.

Dollar General Bowl Week in Mobile also features special events attended by national sports celebrities, a giant Mardi Gras parade and special team and community functions. For more information, visit

The 2016 Dollar General Bowl will once again features teams from the Sun Belt and Mid-America conferences.